(CWC): E-Directory Solution: AI Chatbot in Interactive Wayfinding
What is e-Directory / Wayfinding?
An e-directory, also known as an electronic directory, is a digital version of a traditional directory that is typically used in a shopping mall or other large public spaces, such as universities, museums, amusement parks, etc. It helps visitors to navigate their way by providing route suggestions about various services, stores, amenities, and locations within the mall.
In the context of a shopping mall, an e-directory is often part of a wayfinding system. It provides a user-friendly interface on digital screens or kiosks, allowing visitors to search for specific stores, browse by categories or brands, locate amenities like restrooms or ATMs, and access other relevant information about the mall. This blog post discusses what is and how to build an interactive wayfinding system, as well as how AI Chatbot benefits the system.
Why Wayfinding needs to be interactive?
The e-directory may include features such as maps, floor plans, store directories, and additional functionalities like filtering options, search capabilities, and interactive routing. Users can interact with the e-directory by touching the screen, inputting search queries or preferences, and receiving visual cues or directions to their desired destinations within the mall.
Customers prefer interactive wayfinding over static maps as it offers them an immersive user experience. Interactive contents like touchscreens, turn by turn direction and AR wayfinding can boost customer engagement. Self-service wayfinding can provide detailed step-by-step navigation guides for the customers based on their input, ensuring customers find their desired shops/ location efficiently.
Essential Elements of an Interactive e-Directory System :
 3D Map : Interactive Map |  Mobile Navigation : |  MIDS : Facial Recognition System |  AI Chatbot |
What is AI Chatbot?
In today’s fast-paced world, shopping malls are constantly seeking innovative ways to improve customer experiences and streamline navigation within their sprawling premises. One technology that has gained significant attention and proven to be a game-changer is AI chatbots integrated into wayfinding systems. These intelligent virtual assistants offer personalized, real-time guidance, and a wealth of information, making shopping mall visits more convenient and enjoyable for visitors.
Why should we apply AI Chatbot?
✔ Efficient Customer Service
AI Chatbot can provide timely response to customers on not only route suggestions, but also accurate information about store locations, operating hours, events and other relevant details in the building.
✔Personalized support
AI chatbots are equipped with advanced algorithms to analyze user preferences and make proactive personalized recommendations based on their search history. This enhances customers’ shopping experience by offering tailored suggestions and promoting relevant stores or products.
✔Marketing analytics
AI chatbots can simultaneously collect data on user inquiries and behavior to analyze customer trends and shopping patterns. So that a company can target and reach the right audience.
Features
- Automated knowledge-based answers
- Interactive voice response
- Support multiple language
- Multi-channel integrations
- Efficient navigation, always suggest the best route
- Smart advertising and data analysis
Application
 Museums |  Universities | |
 Airports |  Shopping Malls | |
