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Why wayfinding system is popular in today’s society?

Wayfinding system is an important aspect in different public area, such as shopping mall, commercial building, hospital, airport, etc. Without wayfinding system, it would be difficult for people to find their way around the building or facility. With digital e-directory, you can create a better experience for visitors. This blog post discusses what is an wayfinding system, AR navigation and also how wayfinding system increases the satisfaction of customers and corporates.

What is wayfinding system?

The wayfinding systems are very important in buildings, particularly when there’s a lot of ground to cover. People need to know where they’re going and how to get there; otherwise they’ll get lost and frustrated. The type of wayfinding system that you choose will dictate the user experience, so it needs to be chosen carefully. Cyber World provides 2D/ 3D maps with different styles for users. Directions are generated automatically once a destination is selected. All E-Directory system, digital signage system can control by a single CMS platform. Statistic report with graphical presentation and able to be accessed at anywhere with any devices.

Apart from wayfinding system, AR navigation is the latest technology in wayfinding. Visitors may forget the path after searching in the wayfinding kiosk. AR technology make it easy for visitors to find their destinations throughout the route with a super imposed pathway solution simply through the mobile device!

AR Wayfinding: The Future of Navigation

By modelling on the actual physical world with AI visualization abilities, AR navigation system can help customers to quickly navigate to its destination with advanced AI technology. This implementation requires no on-site construction works and the navigation can be as accurate as 1m. Visitors can simply use their mobile phone to scan the QR code in the e-directory system and obtain the AR navigation. This type of system provides accurate information and directions to the visitors, so they know their location at all times.

Besides, AR navigation system can serve as a AR marketing platform for customers. By analyzing the whereabouts and user information, the system will recommend a personalized promotional offer to customers. They can obtain the shop information and advertisement, or even shop coupon in the AR system. It can drive traffic to different shops. 

How wayfinding system increases the satisfaction of customers & corporates?

The wayfinding system is a system that aid customers in finding their desired destination. Nowadays, digitalization becomes the trend in today’s society. People concern about environmental – ‘No more paper, printing and waste’. As a result, digital gradually substitute for the traditional signage options. Shopping mall, commercial building, hospital, or airport started to revamp their signage system to digitalized. A kiosk with wayfinding system is more cost effective in long run. Corporate can update the content easily and obtain statistic report in the CMS platform at anywhere with any devices.

Besides, wayfinding systems can make a shopping mall or airport more efficient by reducing the amount of time it takes for people to find what they are looking for. Wayfinding is essentially self-service, it frees up staff for giving directions all day long and give opportunity for visitors to explore more about the venue. This helps increase both customers and corporates’ satisfaction.